Kultii
Discover, experience and share the products you love — effortlessly, faster, with the Kultii community.
A community built around real product experiences
Kultii is a community platform for discovering, reviewing and sharing everyday products — from skincare to daily essentials — where recommendations come from real people, not algorithms alone.
Solo product designer, start to finish
Flow mapping
Mapped the core loop — discover, review, post — before drawing a single screen.
Wireframing
Outlined layout and detail behind every core feature ahead of visual design.
Design system & grid
Built a custom grid system rather than relying on Bootstrap or a CSS framework.
Visual design, full app
Delivered the complete UI — home, search, product, post and profile.
Flowchart
Before any screen was drawn, I mapped the core loop — how people discover, review and post — to make sure the structure held together end to end.
Wireframing
After the flowchart, wireframes outlined the layout and detail behind each core feature ahead of full visual design.
Design system & grid
Rather than build on Bootstrap or an existing CSS framework, I designed a custom grid system suited to Kultii's own layout needs.
One system, applied across the app
A unified design system meant every screen — home, search, product, post and profile — reads as one cohesive product, not six separate ideas stitched together.
Homepage
Auto-complete suggestions for products, brands and posts help people find what they're looking for fast.
New post popup
A quick way to compose a review or a post, so people can write from anywhere in the app.
Product pages
To know which product it is, where it's from, how much it costs and what rating it has.
Search
Knowing which suggestions are products, brands or posts — able to tell people exactly what they're looking for.
Post details
Bringing discussion on post ideas, questions and experiences together — a place to make friends and community connections.
Personal profile
Bringing everything someone wants to share — routine, product concerns and feed — into one page.
Thank you.
An early solo project that took a product from a rough flow to a fully considered system — research, structure and visual design, all in one hand.
Visit Kultii.com ↗