11+ years in product design. I've spent the last few shifting from shipping screens to shipping outcomes, aligning squads, coaching designers, and building the research and governance systems that make good design the default, not the exception.
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Owned E2E design for an AI-powered mortgage platform, unifying the journey across product squads into one coherent experience — application time down from 78 minutes to 10.
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Led research and a GenAI-powered discovery pattern that lifted search conversion by 23%.
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App design for on-demand EV battery swaps — flows for finding a station, renting, and returning a battery.
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UX research and product strategy for a referral-based HR community platform — interviews, surveys, personas, and usability testing shaping the product from problem to prototype.
View case studyAlways happy to talk shop, compare notes, or hear about new opportunities — take a closer look at the work above, or explore more on Behance.