Winnie Nguyen
Senior Product Designer
A closer look at how I work — from discovery through to measurable outcomes.
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Owned E2E design for an AI-powered mortgage platform, unifying the journey across product squads into one coherent experience — application time down from 78 minutes to 10, first-pass approval up to 95%.
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Led 5+ surveys and 20+ interviews, co-led a GenAI-powered discovery pattern, and lifted search conversion by 23%.
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App design for on-demand EV battery swaps — flows for finding a station, renting, and returning a battery.
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UX research and product strategy for a referral-based HR community platform — interviews, surveys, personas, and usability testing shaping the product from problem to prototype.
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End-to-end usability testing for a secure B2C chat platform — from onboarding and dashboard flows to chat experience validation and iteration.
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Solo design project for a community platform to discover, review and share everyday products — flowchart, custom grid system, and full app UI.
View case studyMore projects, including earlier UI/UX and web design work, live on my Behance profile.
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